[TL;DR]
- NordicNinja led the investment into the most-loved, AI-powered parcel delivery startup in the UK, reinventing logistics for the ecommerce era
- The UK has the third-largest ecommerce market in the world, after China and the US, responsible for ~10% of the GDP. HIVED is purpose-built to serve ecommerce. Launched in 2021, they have already delivered 6.5m+ parcels with 99% on-time delivery for brands like John Lewis, Uniqlo, Zara, and Nespresso
- As the UK’s highest-rated parcel delivery firm, HIVED utilises their proprietary AI based platform, replacing postcodes with dynamic delivery clusters, offering real-time tracking, fraud detection, EV routing, and more in a single system.
London, 3rd July 2025: HIVED – the most-loved, AI-powered parcel delivery startup reinventing logistics for the ecommerce era – has raised $42 million in a Series B round led by NordicNinja, the leading investor known for backing logistics pioneers like Bolt and Einride. Wex Venture Capital, Marunouchi Innovation Partners, Elemental Impact, Yamato Holdings, Future Back Ventures by Bain and Co, Rocketship VC and existing investors including Planet A also participated. The funding will accelerate HIVED’s UK rollout, grow its engineering and data team, and scale development of its proprietary logistics intelligence platform, HIVEDmind.
First principles, not bolt-ons
The UK has the third-largest ecommerce market in the world, after China and the US, responsible for ~10% of our GDP. Yet most logistics firms weren’t built for this. They’re stuck retrofitting for ecommerce by bolting smart features onto fragmented, legacy systems.
In contrast, HIVED has built its parcel delivery network explicitly for ecommerce, from the ground up. Its HIVEDmind platform uses AI, real-time data, and modern architecture to connect retailers, warehouses, drivers and end customers like never before, through a single, integrated, fully synchronised end-to-end system.
Retailers integrate directly with real-time warehouse sorting, while routing algorithms adapt to driver behaviour and real-world situations. The entire system runs on a 100% electric fleet making it the world’s only end-to-end electric logistics network, and uses dynamic delivery clusters that are continuously redrawn based on live parcel volumes. A move that replaces traditional postcodes with flexible, data-driven boundaries.
All parcels are tracked live from depot to doorstep, and retailers get a holistic view of the entire journey via dashboards with geo-coded delivery photos, behavioural alerts, and fraud pattern detection, such as suspicious repeat orders to drive value and protect reputations.
Built to learn, built to last
Due to the accuracy, depth and dynamism of HIVED’s models, the platform can forecast highly accurate delivery volumes better for its customers. It knows how long deliveries take in certain neighbourhoods, where bottlenecks like courtyards or gated buildings can cause delays, and even where is best to park, all based on real-world behaviour, not theoretical assumptions.
This level of nuance is extremely complex to model, but is key to fixing logistics, especially the last-metre challenge. It’s also what gives HIVED its sharp competitive edge, making it the UK’s highest-rated parcel delivery company on Trustpilot by far. Shoppers love HIVED so much that having it as a delivery option is becoming a key factor in choosing between retailers, making it a competitive advantage for its partners, too.
Market-leading traction
Since 2021, HIVED has delivered over 6.5 million parcels across Greater London for the likes of John Lewis, Nespresso, Uniqlo and Zara, with 99% on-time delivery. Its real-time tracking and delivery intelligence has cut “Where Is My Order” (WISMO) customer enquiries by more than 90%, compared to other carriers, and its claims-rate (lost-in-transit, damages and so on) is more than 10x better than industry standards. All of which combines to see HIVED consistently achieve customer satisfaction ratings of 90%+ – compared to the 32% scores seen elsewhere in the industry.
The HIVED team has recently grown to 120+ people, with 20% having initially joined the company as drivers, and the funding will be used to accelerate hiring, fuel HIVED’s expansion into several new UK cities, and further develop its proprietary models.
Murvah Iqbal, Co-founder and CEO of HIVED, said: “Parcel delivery should feel seamless, not stressful, but most of the industry is still running on systems that were never designed for ecommerce. At HIVED, we’ve taken a fresh approach – rethinking everything from first principles, putting technology and experience at the centre, and proving there’s a better way to do this at scale. This raise is a huge step forward in making great delivery the norm, not the exception.”
Tomosaku Sohara, Managing Partner at NordicNinja said: “HIVED is doing what no one else in logistics has managed to do – pair a truly outstanding consumer experience with deep operational control. They haven’t just improved delivery, they’ve reimagined it from the ground up, with technology as the foundation, not an afterthought. This means their technology isn’t just modern, it’s built to scale. We believe HIVED has the platform, the team, the operational excellence and the momentum to reshape the future of parcel delivery and we’re proud to back them as they expand across the UK.”
Anna Lundstrom, CEO of Nespresso UK & Ireland said: “Today’s customers want fast, convenient, personalised experiences, with sustainability at their core. For many, receiving a parcel from Nespresso is their very first physical interaction with the brand and HIVED’s clear, dynamic live tracking and seamless delivery build a sense of trust and reliability. It’s not innovation for innovation’s sake – HIVED really listens to customers and focuses on doing things in the best, most efficient way.”
