NordicNinja leads $42M into HIVED to fix parcel delivery and take its AI-powered logistics network nationwide
HIVED is today the most-loved, AI-powered parcel delivery startup in the UK, reinventing logistics for the ecommerce era.
The UK has the third-largest ecommerce market in the world, after China and the US, responsible for ~10% of the GDP. Yet most logistics firms weren’t built for this. They’re stuck retrofitting for ecommerce by bolting smart features onto fragmented, legacy systems.
HIVED is purpose-built to serve ecommerce. Launched in 2021, they have already delivered 6.5m+ parcels with 99% on-time delivery for brands like John Lewis, Uniqlo, Zara, and Nespresso.
As the UK’s highest-rated parcel delivery firm, HIVED utilises their proprietary AI based platform, replacing postcodes with dynamic delivery clusters, offering real-time tracking, fraud detection, EV routing, and more in a single system.
HIVED is today the most-loved, AI-powered parcel delivery startup in the UK, reinventing logistics for the ecommerce era.
“Parcel delivery should feel seamless, not stressful, but most of the industry is still running on systems that were never designed for ecommerce. At HIVED, we’ve taken a fresh approach – rethinking everything from first principles, putting technology and experience at the centre, and proving there’s a better way to do this at scale. This raise is a huge step forward in making great delivery the norm, not the exception.”
“HIVED is doing what no one else in logistics has managed to do – pair a truly outstanding consumer experience with deep operational control. They haven’t just improved delivery, they’ve reimagined it from the ground up, with technology as the foundation, not an afterthought. This means their technology isn’t just modern, it’s built to scale. We believe HIVED has the platform, the team, the operational excellence and the momentum to reshape the future of parcel delivery and we’re proud to back them as they expand across the UK.”